Tips on How to Measure ROI of Online Reputation for Your Business

Businesses know that they have to receive a return on their investment if they are to succeed. In the digital platform, there are several factors that you need to consider before you can say that your company is making crossroads towards success. One of the ways that your company can measure engagement is through online reputation. The way your clients perceive your site is crucial to driving leads. This is why your team needs to use reputation management software to keep track of all the feedback that your site receives from different users. 

Companies must work closely with an online reputation management company to maintain a high level of engagement. People usually visit sites that they find not only helpful but perceive to be experts in the field. As a result, they trust these sites not only based on security but also because they consider their preference and feedback.  

For companies to measure the return on investment for their online reputation management schemes, here are a few metrics that they can consider.


Number of feedbacks posted on different platforms

One of the best key performance indicators of your site’s excellent online reputation is the number of online feedback posts. This means that your page engaged the clients, and they could either encounter a positive or a negative user and page experience. Your team must track these mentions in public discussion boards, forums, and social media posts because you would be able to listen to your clients. You could either get an idea on how to improve your page or how to address customer complaints. 


Measure web traffic

Lead generation plays an essential part in driving people to the site. Therefore, your team must track the number of unique visits, detail the engagement, and find out what they did based on their interaction with the site elements. These data will provide your team with the requisite feedback that you can use to improve your site continuously. There are several tools available online that can help your team measure such engagements. 


Look at subscriptions and bookmarks as a gauge 

People tend to bookmark or subscribe to pages they believe are trustworthy and informative enough for their preferences. Therefore, the more people who visit your site, the better your online reputation management is. The same thing goes for subscriptions and bookmarks – the more people trust you, the better. This should be one of your immediate goals as an e-commerce site – you need to increase the number of subscribers that visit your page regularly. 


Look at Google PageRank 

While PageRank is one of the best tools that an SEO team can use, a reputation management team can also determine how popular and respected the page is. This indicates how many inbound links come from reputable sites. In addition, the data will provide you with an idea of how you can improve your page to meet client preferences and needs. 


Determine the conversion metrics

Your goal as an e-commerce company is to build a group of loyal clients that will repeatedly procure from your site. You can encourage brand loyalty through various techniques. Promotions, giveaways and contests also help to create repeat customers. 


Share of voice

One of the essential metrics that your team can use to measure the ROI of online reputation is the share of voice. This means you factor in the number of conversations about your business that happens and divide it by the number of conversations your business is in—the better the percentage, the better the awareness and visibility. 


Final thoughts 

Your online reputation is one of the best metrics for your business engagement. Your team can use different key performance indicators to measure how the browsing public perceives your site. It’s your job to ensure that your page engages your target audience. But you must also ensure that you use the data to improve the overall offering continuously. 


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